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jay@knaggsdigital.com.au

From Desperation, to an Unquenchable passion

How marketing changed my life

Debt, rent, and bills were my constant companions after I stepped out of the comfort and ease of my family home—no more cooked meals or washed laundry done for me. I was on my own, striving to carve out my success in the world.

A personal trainer, but the financial pressure was immense. I couldn’t afford the gym rent, let alone keep a roof over my head. I had the skills to sell and consistently deliver exceptional results, yet I struggled to make ends meet. What was I missing? My “product” was amazing; I could almost go as far as saying I felt like I was the best.

I spent countless hours making cold calls, trying to sell my training sessions directly.

Rejection after rejection after rejection.

It seemed nobody wanted to lose weight, and the few that did were not the ideal clients, you know, the ones you probably have in your business difficult on every level. Desperate for a breakthrough, I experimented night after night with different phone scripts and strategies.

Eventually, a plan that felt promising: offering a low-risk, high-value gift, such as a nutrition or training plan, to gym members. This opened the door for me to offer three complimentary sessions, after which converting them to a regular weekly plan (billing between $150 – $250) became much easier.

That’s when it clicked— a very primitive version of the lead flow accelerator was born. This strategy effortlessly generated leads, allowing me to focus on delivering results and choosing the clients I wanted to work with. But as a single individual, I was limited; I could only do so much in the finite hours of the day.

Driven by a newfound passion, I immersed myself in learning everything I could about marketing, both online and offline. Could I apply this strategy to other industries? Could it transform the way businesses attract and manage clients?

After extensive research, trials, and joining numerous groups to learn and apply these strategies, I finally found my calling within the funnel builder community. The principles of funnel building have been proven across numerous industries, consistently yielding positive results. It quickly became my mission to introduce these powerful strategies to Australian business owners.

But I didn’t stop there. I saw the potential for even greater automation and scalability by integrating digital marketing techniques, particularly by combining the two most powerful advertising platforms available Facebook & Google ads. By leveraging targeted Facebook & Google ads, I could enhance the top of the funnels, drawing in a more extensive, engaged audience. This approach not only helps in identifying interested clients but also in automating their journey towards a sale, significantly boosting efficiency and effectiveness.

Today, I build comprehensive digital marketing strategies, combining funnel building with sophisticated Facebook ads services. This dual approach doesn’t just transform businesses—it enhances the lives of business owners, their employees, and their clients. Each project is a new opportunity to refine a business’s “secret sauce” and elevate it to unprecedented heights.

Are you ready to see how these strategies can transform your business?

Click the link below to schedule a Dormant Client Review. Let’s explore the potential of your business together.